So it's time to get scrappy and piece together your dream email campaign! I typically size my email footers at 600 pixels wide by 250 pixels tall.Īs I mentioned at the beginning of this post, this guide is a workaround to designing creative MailChimp emails. Keep in mind that this piece of the email should be 600 pixels wide, and not as tall as the body portion of your email. Once you're happy with the body portion of your email, create a new document and begin designing your email's footer. Need a little design inspiration for your email campaign before you get started? Check out my Web Design Savvy board on Pinterest, where I keep a running catalog of email campaign designs that I find inspiring. In the picture below, this is a complete design of a "body" portion of an email campaign, that will link to a specific product on Vowed Box Co.'s website. Personally, I like to keep my email campaigns simple: one "body" section that talks about and links to a specific promotion, one "footer" section that speaks to an ongoing product or offer and links to the homepage, and a social media icon section with links to each platform at the very bottom of the email. Think of how many pieces of creative you need to create for your email.
Since each piece of creative can only link to one destination, keep each piece of your email specific. Think of each different linked portion of your email as its own piece.Now that you're designing outside of MailChimp, you'll need to keep a few things in mind: Now for the fun part: it's time to start designing your email. In this example campaign shown, it's sized to 600 pixels wide by 1800 pixels tall. For MailChimp, the recommended max width for email campaign creative is 600 pixels, so keep that in mind when setting up your work area. Once you're in either program, set the size of your email campaign. Step 1: Get set up InDesign or Illustratorĭepending on my specific design needs for an email campaign, I will begin a project in InDesign if it's more straightforward, or Illustrator if it requires more custom illustrator and text modifications.
#INDESIGN EMAIL TEMPLATES HOW TO#
Keep reading for a step-by-step guide on how to design creative MailChimp emails outside of and within the campaign builder to create gorgeous email campaigns that look on-brand and lead to more conversions. As a dedicated MailChimp user, I had grown accustomed to building out email campaigns within the platform's campaign builder and was never fully satisfied with the look and feel of my email campaigns. And y'know what that means? More site traffic and sales!īut it wasn't always this way. In the last year I've had the pleasure of working with several businesses – and my own businesses! – to design beautiful email campaigns and messaging that have secured high open rates and click-through rates.
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